Graffiti after the late 60s is a good way to understand motivation and engagement between people and the built environment. Graffiti being an illegal activity can be understood as a way people can become motivated to act on the world around them. People can even become obsessed with the act as it helps them build a persona in the urban environment. Rather than passively relating to a world built around ownership and corporate identities an individual or group suddenly exists. Some people say that life for example came out of nowhere. It was a possibility that could eventuate and then exist. In a way the urban environment controlled the individuals identity through economics and institutions. This meant that most people ceased to exist within environments they occupied.

With graffiti for example people who where made invisible by the system suddenly became visible through a persona that drew attention to its doubled nature. It was still the work of the invisible but they created something too visible. The only reason graffiti is cleaned is to keep the illusion of people not existing by their own hand alive. People can not be free agents unless they are a chosen totem of capitalist excess. They entertain in a controlled mediated frame of fame and fortune. They have licence to impart what it is to be human in a corporate controlled world. It has nothing to do with the individual in the frame as they are simply curated outside of their control. Marketing teams and a platform work on the overall content to edit and distribute. Anything real has to be heavily edited and turned into a relatable story that is more or less a trope.